Phactor
Admin Panel

Dashboard
User
College
Speciality
Sub-Admin
Content
Manage Spaces
Super User
Referral
Push Notifications
Customer Support
App Content
Data
Logout

Core KPIs At-a-Glance

+12.5%

Growth (DAU/MAU)

68%

Stickiness (DAU / MAU)

74%

Retention (Day-7 / Day-30)

81%

Signup → Verification

92

Trust-Score Pulse

87%

Positive Sentiment

Growth & Acquisition

User Acquisition Report

By Channel

User Segmentation Report

Onboarding Funnel Report

Module 2: Engagement & Retention

User Activity Report

Engagement Rate & Avg. Session Length

Activity Heatmap

Retention & Cohort Analysis

Content Intelligence

Overall Content Performance

Post Type Likes Comments Shares Saves Reach Avg. Watch-time
Video 2.3K 310 180 250 12K 1m 25s
Image 1.8K 220 120 200 9K 45s
Text 1.1K 150 80 90 6K 30s

Trending & Virality Report

  • Post

    #MentalHealthAwareness

    🔥 Viral — 1.4K engagements in last hour
  • Post

    #DoctorLife

    📈 Rising — 900 engagements in last hour

Proactive Algorithm Strategy

Thumbnail Creator Engagement Score % Change
Thumb Dr. Sarah 8,950 +12%
Thumb Dr. Omar 7,640 -5%
Thumb Dr. Lina 6,780 +8%

Next Steps

1. Agree on Definitions: Finalize metrics like “session”, “active user”, “engagement score”.
2. Data Access: Provide read-only access or schedule data exports.
3. Pilot Program: Start with core reports (Daily Growth, Content Intelligence).
4. Iterate & Expand: Roll out modules based on feedback.

Platform Health & Trust

Moderation & Safety Report

Trust-Score Pulse

Moderation Queue Ageing

Technical Health Report

Sentiment Index

Data & Visualization

Strategy: Use best visual per data type.

  • Line, Bar, Funnel, Heatmap Charts
  • Tables for granular data

Tools:

PowerBI Looker Metabase

Frequency & Alerts

Real-time Alerts:

  • App crashes
  • API error rate > 0.5%
  • Spam spike > 3×
  • New user drop > 20%

Report Frequency:

  • Daily: User Acquisition, Top Content
  • Weekly: Engagement, Retention
  • Monthly: Strategic Review

Ownership & SLA

Owners: Assigned per module:

  • Growth
  • Tech
  • Community

SLA:

  • Daily reports by 8 AM IST
  • Critical alerts within 15 min